Case Study
Dr. Siram
Building a Scalable Marketing Foundation for Orthopedic Growth
Building a Scalable Marketing Foundation for Orthopedic Growth
With no systems in place, the practice lacked insight into which marketing efforts were working, making it impossible to measure return on investment.
Without a strong marketing foundation, the practice was missing opportunities to expand its brand, connect with potential patients, and establish itself as a trusted leader in orthopedic care.
Without targeted advertising or data-driven campaigns, prospective patients searching for hip and knee care often connected with competitors instead.
Without analytics, any budget allocated to marketing lacked accountability, limiting the ability to scale outreach effectively.
As the practice looked to expand its reach, it required a marketing plan that not only generated patient leads but also strengthened the brand’s reputation and presence in the community.
Implement robust lead and conversion tracking to provide full visibility into patient acquisition channels.
Establish a stronger digital footprint that elevates Dr. Siram’s reputation and positions him as a trusted leader in hip and knee care.
Launch targeted campaigns designed to connect with prospective patients actively searching for orthopedic solutions.
Ensure every advertising dollar spent could be tracked, measured, and optimized for maximum return.
Create a scalable marketing strategy that drives consistent patient inquiries while reinforcing brand trust in the community.
Installed a full tracking stack (Google Tag Manager, GA4, and conversion tracking) to measure patient inquiries and optimize campaigns with real-time data.
Launched high-intent Google Ads campaigns aimed at orthopedic-related keywords and audiences actively searching for hip and knee care.
Implemented call-focused ad extensions to encourage immediate patient contact and streamline scheduling.
Continuously refined campaigns to improve cost-efficiency and quality scores, ensuring maximum impact from every advertising dollar.
Strengthened Dr. Siram’s digital presence to expand brand awareness and position the practice as a trusted leader in orthopedic care.
From zero tracking to measurable growth — in just 12 months, Dr. Siram’s practice saw a 322% traffic increase, 669 patient calls, and a cost per lead under $10. That’s well below the orthopedic industry average of $83.21 per lead, delivering exceptional ROI.
Website traffic grew by 322% within 12 months, significantly expanding the practice’s digital reach.
669 tracked calls provided a steady stream of new patient inquiries.
With a cost per lead of $9.71, the practice far outperformed industry benchmarks.
Google Ads cost per click dropped by 52.76%, increasing reach without added spend.
A strong digital presence and measurable tracking system now provide a foundation for scaling patient acquisition and brand reputation.
This case demonstrates the power of combining precise tracking with strategic marketing to drive measurable results. In just one year, Dr. Siram’s practice moved from no tracking to a scalable, data-driven system that continues to expand his brand presence, attract new patients, and deliver sustainable growth.
