The practice lacked a website, advertising accounts, or any form of digital presence.
Competing practices consistently outranked Dr. Naqvi in local searches.
Without social media or educational content, there was no online connection with patients.
There was no system to measure or optimize marketing spend and patient acquisition.
The goal wasn’t just visibility—but building long-term, measurable, and sustainable growth.
Launch a responsive website and branded social channels.
Run paid campaigns across search, display, social, and video.
Position Dr. Naqvi competitively in local markets.
Ensure full visibility into marketing performance.
Support long-term business goals with measurable results.
Implemented Google Tag Manager, GA4, and call/form tracking to measure leads and optimize campaigns.
Launched Google Ads campaigns focused on high-intent orthopedic keywords (hip and knee replacement, robotic assisted joint replacement, minimally invasive, etc.).
Prioritized call campaigns initially, then pivoted strategy to form submissions while exploring third-party call center solutions.
Continuously refined campaigns to improve cost per click and conversion rates.
Built up Dr. Naqvi’s online presence to position him as a trusted surgeon in his region.
We launched a professionally designed, mobile-responsive website that highlighted Dr. Naqvi’s services, credentials, and patient resources. Each page was optimized for SEO to enhance search engine visibility and relevance.
We built tightly themed Google Search and Performance Max campaigns focused on orthopedic keywords, geo-targeted audiences, and call extensions. Ads drove traffic directly to optimized landing pages, encouraging phone calls and appointment bookings.
Social campaigns focused on local brand awareness, using patient-centric messaging, visual testimonials, and service highlights. These ads not only drove engagement but also positioned Dr. Naqvi as a trustworthy and approachable care provider.
We launched a YouTube channel to serve as an educational hub and credibility-builder. In-stream YouTube ads were created to engage patients during searches related to joint pain, surgery, and recovery.
We implemented GA4, Google Tag Manager, and Meta Pixel to track all key actions—form submissions, phone calls, landing page views, and ad performance. This allowed us to continuously refine the campaigns for efficiency.
From zero tracking to measurable growth — in just 12 months, Dr. Siram’s practice saw a 322% traffic increase, 669 patient calls, and a cost per lead under $10. That’s well below the orthopedic industry average of $83.21 per lead, delivering exceptional ROI.
The website attracted 9,000 visitors, establishing a strong online presence.
Website traffic grew by 194.38% over the past year, reflecting significant expansion.
Google Ads generated 307 qualified calls, boosting patient inquiries.
The cost per lead from Google Ads was $30.07, highly competitive against the $50–$100+ industry range.
Google Ads cost per click decreased by 69.35%, improving efficiency.
Meta Ads reached 129,121 people, enhancing brand visibility.
Meta Ads achieved an average cost per click of $0.20, ensuring cost-effectiveness.
307 qualified calls is proof that the campaigns weren’t just driving clicks but meaningful patient interactions.
$30.07 CPL (Cost per Lead) is very competitive for orthopedics. Many practices see $50–$100 CPL or higher.
-69% CPC drop demonstrates highly efficient optimization over time.
129,121 people reached at an average CPC of $0.20 is extremely cost-effective for brand awareness and positioning.
This sustained visibility helps position Dr. Naqvi as a recognizable option in his market, even against larger hospital systems and group practices.
How we compare to the orthopedic industry average
Our Cost per Lead
Industry Average
63.9% lower than industry average
This case study highlights the impact of building a strong digital marketing foundation. In one year, Dr. Naqvi’s practice moved from limited online presence and no tracking to a data-driven system delivering steady, cost-efficient patient inquiries. With cost per lead nearly three times lower than industry averages, the practice now has a scalable framework for sustainable growth.
